Chiropractic Marketing Plan for 2014, it is not too late!
Yes, it is the time of year again and often times creating a marketing plan for the year can be a daunting task, many times it is pushed aside and forgotten about until new patient numbers are decreasing and cash flow is drying up. The easiest way to avoid those pit falls is to plan ahead to prevent the most common errors by chiropractors when it come to marketing their practice. Here are a few tips to keep in mind. As you will notice many of the suggestions are things you and your staff can do on your own.
Use only marketing that works for your practice.
If you haven’t done so in the past, start today by correlating your marketing dollars spent to your dollars earned. Each dollar should be accounted for with a positive ROI, Return on Investment.
-Community outreach is key to building relationships with those who will be vital to your new patient referrals.
-Partner with similar neighboring businesses.
-Offer free screenings at events, fairs and seminars.
-Provide educational/informative talks to local businesses and or at your office
-Attend the Chamber meetings monthly, if you are unable to attend each month, send a staff member to represent your practice.
Take an honest assessment of your practice
-Is your interior welcoming and inviting to your patients?
-Can new patients see your sign from the street?
-Do you have a 24 hour answering service so that all calls are answered?
-Have you done an office audit?
Start, Maintain and Increase your Internet Marketing efforts
The affluent use the internet more than any other income group.
-Can patients make an appointment online?
Turn your Internet prospects into New Patients
Your website at a minimum should have the following:
Data Capture tool with an Auto Responder
Photos with tags
A compelling reason to make an appointment
Strong Search Engine Optimization
Engage and Maintain consistent communication with your current patients
. Send Postcards
Social Media Marketing (Facebook, Twitter, Yelp etc)
Get your patients to refer you their friends and family
Maximize your efforts with Direct Mail
-Personal Injury Postcard Mailings
-New Patient Postcard Mailings
-Existing Patient Postcard Mailings
Redefine your marketing message
-Make sure you are getting the right message to the right people.
-Is your practice attracting the types of patients that fit your “ideal patient profile”
-If not, why? Are you marketing in the wrong areas? Marketing to the wrong demographics?
Not marketing at all?
If this is you, don’t worry, this is more common that you think with practices. Start small and grow from there!
Match your Marketing efforts to the type of clientele you are targeting such as
: Social Media-Active and Non Active Patients
Direct Mail-New Patients and Non Active Patients
Referral Programs-Active and New Patients
Letters, Emails-Active Patients and Non Active Patients
Personal Injury Marketing-New PI Patients
Diversification: If you care for personal injury patients, is at least 30% of your practice made up of personal injury patients? If not a stronger focus on personal injury is highly recommended.
Many of the items mentioned can seem overwhelming, time consuming and expensive but guess what, it doesn’t have to be. We specialize in getting doctors results and guarantee our solutions! As you may have heard us say before and we will say it again, your marketing dollars are an investment, not an expense. With a good 2014 plan we can help you get there without the stress or worry about maintaining, retaining, reactivating and attaining new patients.
Contact us today to set up a FREE one hour coaching with Chiropractic Marketing Expert, John Prepula, on how to implement many of our tips. (Normally his market planning coaching is $150/hour).
We want to be your marketing partner in 2014 and I am committed to making it the best year you have ever had!
Call, Text or Email us today to schedule your time with John
Offer Expires: 1/17/2014