John is gone and we’re slashing prices. For the next 72 hours ONLY, get $100 off ALL 6×11 postcards!
We recently had a doctor come to us wanting to send out a postcard to his existing patients. He had grand ideas on what he wanted to send out. He wanted one postcard to reach all different kinds of patients including inactive patients, new patients, new patient referrals as well as increasing patient visits. The only issue was he wanted all this on a 4×6 postcard. We told him, this was impossible… Instead we told him that sending out a 6×11 postcard would increase the response he would receive. Not only does a 6×11 postcard have more space, it stands out in the mail increasing the likelihood of someone reading and following through with your message. The doctor finally agreed to our persistent recommendation not knowing if this was actually worth the money. A couple weeks go by and we receive a phone call from the same doctor and the first thing out of his mouth was, “IT WORKED AMAZINGLY WELL! I’m so glad I listened to you!”.
We got this message right as John was walking out the door to go on vacation. We told him the above story and he said, “Oversized postcards work extremely well, I’ve been telling doctors this for years and years. I’m glad you were able to convince him of that.”
This is what sparked us to write this weeks post. We wanted to give doctors the opportunity to try this for themselves by offering you $100’s off ANY 6×11 postcard in our Online Print Store. And with John being gone… we didn’t have to run this by him. So take advantage of this while you can because this is only happening this week while John is out of the office!
How to get started
Visit our Online Print Store and choose ANY postcard design. Once you have your design selected call (360) 326-8896 and let either Kristina or Chance know which postcard you’ve selected. We’ll gather your information and completely customize your postcard to your practice for FREE! It’s that simple.
Why Postcards Work So Well
Even in today’s ever growing digital world, direct mail is still a VERY effective way to market to patients. Receiving physical mail leaves a great impression on your patients. Here are a few reasons why you should continue to use postcards as part of your marketing strategy.
Postcards are straight to the point
Having a direct message on a postcard is not only easier to read but is more likely to be read than any other form of advertising especially when compared to letters or a ads in a magazine or even emails. Postcards don’t require your potential patients to open or make any effort really. Even when someone doesn’t need your services at the moment, postcards help make a lasting impression.
Postcards Strengthen Relationships
Because postcards have a personalized message, they help make your brand appear friendlier especially when you use the right images. (This goes back to images help grab the eyes attention.) Personalized messages from the doctor resonate more than lengthy generalized messages. This is why we always attempt to put your photo and a quote from yourself on each postcard sent out. Going a step further and sending out “Behind-the-scenes” postcards, helps your practice seem more as a friend than a business wanting money. This shows you truly care for your patient and that you’re there for them.
Postcards Provide Needed Branding
Since postcards provide a ton of real estate, they’re great for building your brand image. Part of establishing yourself as a “known” practice is building your brand; which we’ve covered in a previous post. This helps you stand out as well as becoming an authority in your field and around your area.
Postcards Are Cheap
When it comes to marketing, there are A LOT of different ways to do it. Many being very costly and time consuming. A huge advantage to sending out postcards is the limited investment required to get the most out of your marketing. Postcards allow you to target specific people with specific messages which can easily be tracked. Here at JustUs Chiropractic Marketing, our products and services are always priced in a way that you will assure you a very high return on your marketing investment. An extra special discount is a nice way to reduce cost and increase ROI.
[gdlr_button href=”https://www.justuschiropracticmarketing.com/storefront/” target=”_self” size=”large” background=”#b20500″ color=”#ffffff”]View Postcards In Our Online Print Store![/gdlr_button]