Only 7% of Americans see a chiropractor. Why so low? Experts say it is due to the lack of education consumers have regarding chiropractic care. They simply don’t get how chiropractic care can help nor do they understand all the different conditions & ailments you can treat.
On the other hand, massage treatments are very accepted while most everyone understand the basic benefits of a massage. So should you offer massage?
You can spend a lot of money educating the public and try to overcome the objections & assumptions people have towards chiropratic care, or you could simply market massage. Once a massage patient is in your practice you have a better chance converting them to chiropractic care. You have every chance to educate, provide resources, and share testimonials on different ailments.
In addition, most all states auto coverage covers massage during an accident. So advertise to the community, auto accident victims, and your strategic partners that your practice offers injury massage. You’ll get more patients in your massage schedule and you have access to them to convert to chiropractic care.
At JustUs Chiropractic Marketing, we have helped practices boost not only their massage but also their chiropractic practice with successful massage marketing. Achieve this through effective postcards, massage wellness campaigns, pi (personal injury) marketing, and much more. Give us a call for a free consultation in which we will provide you some direction on how to grow your practice.