Out of Sight out of Mind
We face constant distractions and different outlets fighting for our attention. News, Text, FB messages, media, constant offers and technology are just some of the distractions people face each day. As a society, we soon forget people or things that are no longer visible or present.
One of the biggest let downs Chiropractors experience is when a patient is in an accident and goes to a competing doctor, an in active patient refers to another chiropractor or they end up experiencing pain and go to another chiropractor. “Why didn’t they come see me?” The answer is simple, out of sight out of mind. Consumers will go with friends and family referrals and who is the most convenient (typically the last person that reminded them they could help). Marketing to your existing and even inactive patients is vital to the longevity of your patient doctor relationship. Top Of Mind Awareness (TOMA) is key to your success.
In addition to staying in front of your patients you need to ensure that they know ALL the ways you can help them from treating their back pain, to headaches or even care after they have been in an auto accident. Most patients don’t really know the different ways you can help them, their family or their friends. If you want to be the Chiropractor they refer to and seek for care you must stay in front of them and engage them. This can be done in many different fashions such as Facebook posts, monthly email newsletters and monthly/quarterly postcards, preferred patient specials, quarterly workshops, community events etc. The ways are unlimited. Remember persistence, ongoing engagements and purposeful attention to your patients will keep you top of mind.
We have many different tools to help you stay in front of your patients and we even guarantee results. Check out our MARCH PATIENT PROMOTER where you can engage with your patients, increase referrals, and reactivate past patients for only $99!
To learn more ways how you can stay Top of Mind with your patients, give us a call at (360) 326-8896, email back or LIVE CHAT. We will coach you on things you can do on your own, we can do for you, social media, and more!