Is putting all of your eggs into one basket a smart business move?
Most practices that we speak with that are looking to increase their Personal Injury numbers are solely focused on campaigns that reach the auto accident patients directly – which seems like the right course doesn’t it? Those are the people you are trying to help, so those are the people you need to reach…but in the world of personal injury, putting all of your eggs in that basket can be a big mistake.
One of the biggest reasons for this has to do with the source of the auto accident leads – getting your hands on the contact information for people who have recently been in an auto accident can be difficult, expensive, and sometimes not possible at all depending on your area. All over the country, this information is becoming more and more difficult to obtain. Without that information, attempting to reach out to the auto accident victims directly becomes impossible to do with any effectuality.
But, that doesn’t mean all is lost and that you should just give up on PI. One of the most effective routes for increasing personal injury is done with B2B (Business 2 Business) marketing. Reaching out to all of the other industries involved in Personal Injury, and forming referral relationships with these companies is a surefire way of increasing your numbers. Are there drawbacks to this kind of marketing? Sure there are! It requires a little more work on the front end, and also requires some long term nurturing, but one thing you won’t have to worry about is whether or not you will actually have access to the leads that you need to grow your business.