In 2011 the United Stated Postal Service (USPS) introduced a new and way to do saturation postcard marketing. In attempt to stream line the process, reduce sorting time and reduce additional labor hours by the USPS employees, Every Door Direct Mail was created. In the past a mailing list and ink jet addressing was required in order to do a saturation mailing, that is no longer the case. Postage is a flat rate of .165 cents per card versus the varying rate of .12-.28 cents per card. The EDDM rate is slightly higher than if you used a saturation mailing list, but the benefits are there.
With EDDM you are in control!
No more wondering if your postcards were actually mailed.
No more randomly picking areas for your postcard mailings and crossing your fingers that they produce.
Now the way Every Door Direct Mail works in five easy steps:
1. We at JustUs Chiropractic Marketing design, print and ship the postcards directly to your office or we offer full service and will ship them to the post office for you.
2. We will assist you in selecting the USPS courier routes around your practice that will create the greatest return on investment. At JustUs Chiropractic Marketing we utilize an additional demographics tool when strategically selecting the courier routes. Through the use of a demographics tool we are able to cross reference the data for each route such as: the amount of Single Family Dwellings vs Multi Family Dwellings, the average household income, the average age, the amount of households that have children and the actual distance from your practice to ensure that you are mailings are being received by households that fit your target patient.
- Sample of the demographics data:
3. Once the routes have been selected we will create and provide you with the necessary paperwork.
4. After you receive your postcards, a fellow staff member will need divide the postcards out into each selected courier route and bundle it will the proper paperwork provided.
5. Then the properly sorted and bundled postcards with the required paperwork are to be dropped off at your local USPS for mailing.
EDDM Postcards are a great way to increase new patients around your practice. We have thousands of proven designs and can select a few of our biggest producers for you to choose from. Our designs and strategy work! Ask Dr. Schiffman of West Palm Beach Chiropractic. He averages over 10 new patients a month from only 2500 EDDM postcards we mail out for him each month.
To learn more about EDDM chiropractic postcards give us a call at 360-326-8896
For additional samples: Chiropractic Postcards
For additional ways to market your practice: Chiropractic Marketing