Growing up as a kid, my mother would always say: “Everyday is a reason to celebrate Mother’s Day!”
Although, I was raised only by my mom and this statement was fairly true (since being a mom is probably one of the toughest jobs of them all); Mother’s Day presents a huge opportunity to boost sales with well thought out marketing strategies, otherwise known as The Referral Booster. Spouses, children and grandparents will be spending money to help celebrate the positive contributions all of our moms have made in our lives.
Here at JustUs, it’s our job to think of creative Mother’s Day marketing ideas to help make your job easier and more profitable… as well as make their day as special and memorable as possible.
With just a little effort and creativity, you could produce a HUGE profit for your business!
While restaurants, spas, salons and florists are usually the first to come to mind when looking to spend money on mom… you too could be catching the eye of your patients when they think about giving gifts to mom this holiday season. Mother’s Day marketing ideas need to be interesting, unique and give your patients a reason to pay attention while creating some exciting buying opportunities.
How you ask?
Here are a few creative Mother’s Day ideas for your chiropractic practice:
- Offer a special combination of products or services just for moms! This could include a special relaxation massage or even a stress analysis exam.
- Create an event inside your chiropractic practice for children to come inside which will in fact brings mothers in as well. Perhaps offer a special discount or free exam or consultation for kids. This will also bring spouses into your practice that also may be looking for a gift (see above, since you’ll be offering a special Mother’s day offer.)
- Consider offering a special Mother’s Day exam, consultation or massage with a tangible gift that a spouse or child can hand to their mom. For example, Give out a free pamper gift basket with the purchase of a Mother’s Day exam, consultation or massage.
- As a Chiropractic Office, if you know most of your patients are mothers, why not recognize them directly by offering a special gift, card or even flowers?
- You could even host a special Mother’s Day event at your practice. Make it a big “treat yourself” day (make sure it’s kid friendly) and offer chair massages, relaxation gift cards, flowers, wine tasting, the list goes on with what you could do here.
Don’t be afraid to really think outside the box on these. People love being “WOWED”.
Let us help you.
You may have some ideas running through your head but you still may be struggling with the concept of implementing such ideas. Let us help! Like I said before, this is why we’re here. All the above concepts and ideas can be done with our MOTHER’S DAY REFERRAL BOOSTER. This campaign will provide significant value to your practice by increasing revenue, boosting patient moral, attracting new patients, and improving PVA.
“Wow, that was the best May I’ve had in 12 years! I had 28 new patients. You guys always have such great ideas. This will be my plan for May every year!”
– Dr. Snyder, Snyder Chiropractic
View our Mother’s Day Referral Booster Designs
Keep in mind, that the shown samples are simply templates that you start with. Our Referral Boosters come with large posters, referral cards for your patients to hand out and 1-on-1 coaching for best implementation of your campaign. After you purchase your specific design, we’ll completely customize the ENTIRE design to your practice for FREE! This includes but is not limited to:
- Map of your practice
- Anything else yo might want to add
That’s not all.
We will coach you and your staff on how to successfully implement your Mother’s Day Referral Booster and provide you with needed marketing materials* such as window clings, posters, gift certificates, gift cards or referral cards all customized to your practice for FREE. You can receive additional materials* such as banners, plastic gift certificates, custom envelopes, outbound direct mail postcards, postcards to mail to your patients, and more.
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If you have any questions or concerns or would like to start your campaign via phone, feel free to call us directly at (360) 326-8896 or use our LIVE CHAT feature.
*Additional marketing materials not included in initial price.