If you want to assure a solid Personal Injury Practice, you should be sending out PI Postcards to auto accident lists as often as you can get a list. Personal Injury Postcards work better than letters because they are easy to read, don’t require being opened, catch attention, are direct and are eye catching. For Personal Injury postcards, Bigger is better! You want to demand attention, and have room for some specific reasons why a patient should get checked out without making your text ridiculously small.
The secret to Personal Injury postcards is sending them to each person three different times. Each card should maintain the same “Style Guide”. That is they look the same as far as the branding of colors, layout, and so on so when someone sees it, they know it is yours.
Why three cards?
- The first card should go out within 1 week of the accident and is going to be competing with other chiropractors and attorneys. Plus during this time frame many people either are not experiencing any initial symptoms or they are seeing their primary care doctor, or are on pain pills. This is the card with the least results. Most all of your competition only sends one card!
- The second card should go out within 3 weeks after the accident will see much better results. The auto accident victim will be now experiencing more pain, off of pain pills, fed up with not getting resolution from their MD, and you will be the only one sending a card at this point!
- The third card should be mailed within 5 weeks of the accident and is a final sweep. This card will get response from those that have been procrastinating, are experiencing pain, or are just now noticing that they are getting the short end of the stick. This is where a lot of people realize that they do need to take action from their accident. We have our best results and conversions of leads to patients at 45 days after the accident!
The one component that is required for sending Personal Injury Postcards is getting the accident list. We can either coach you on how to get the list yourself or you can purchase a list from JustUs. Accident lists are not available in all areas so call for availability, 360-326-8896.
Just sending a card is not enough to assure results. Having the right message is the most important part! You need to have an eye catching design that has a compelling offer, deadline, testimonial, and explain why they need to be evaluated and why they should come to your office over. We have hundreds of PI Postcard designs that we have tested and guarantee!
How to get started with Personal Injury Postcard mailings:
We offer several Personal Injury Postcard options including design and print only, Free Online Design, Full service where we do it all for you, mailing lists. Many, but not all of our designs are available for you to view and buy online in our Personal Injury online store (CLICK HERE). We do have a few Personal Injury Postcard designs on our specials page where you can design online for free and buy them (CLICK HERE). For full service Personal Injury Postcard mailings, we design, print, address, apply postage and mail postcard for you and guarantee results!