New Patients Guaranteed!
Every day we talk to doctors who are interested in sending out chiropractic postcards to attract new patients, but the concern is always…
“how many new patients will I get from chiropractic postcards?”
This is a hard question to answer because we have clients with results all over the board. Most doctors see 10 new patients per month from sending out 2,500 postcards, while others see 15 new patients from 2,500 postcards after a few consistent months. The item that strikes people as odd is that sending out 5,000 postcards doesn’t simply double the results. Instead we see the average practice receiving 30 – 40 new patients from sending out 5,000 postcards! The main variables we witness in a practice that gets ok results compared to those the get AWESOME RESULTS are:
- Great offer
- Call to action
- Ease of contact
- Reach & frequency
- Attractive design that addresses pain & feeling GOOD again
- Ability for a new patient to text and sign up online
- Picture of staff
The big struggle with Chiropractic Postcards is they are hard to track for a practice. You won’t have a lot of people walking in the practice with the postcard in hand. Instead, they will check out your website and look at reviews. If you ask how they heard about you they typically say “I am looking at your website”, or “I saw you online.” In Marketing there is a Rule of 3, which simply means someone needs 3 points of contact prior to taking action.
Here is our solution…
We provide a combination of postcards and appointment setting. This combo works incredible! Many people who get the postcard have intentions of setting an appointment but forget. When we call they are very thankful and schedule an appointment. While others who we don’t reach but leave a message, this sparks a reminder and they will call your practice back to schedule.
This is a very trackable way to get more new patients while targeting different areas around your practice. Most doctors report it costs $115 to acquire a new patient. When you figure the average chiropractic patient has an annual value of $1800, this is a GREAT RETURN!
Give JustUs Chiropractic Marketing a call / text at 360-326-8896, order direct from our Online Print Store, or Chat Online with a Marketing Expert. You may also reply to this email to speak directly to a marketing expert.