Internal marketing is the first place to start to reach your goals. It is the most effective and affordable form of marketing, but is commonly overlooked because it is not as attractive as getting in brand new patients. Bang for buck (return on investment) the best things you can do are increasing your referrals, reactivating past patients, retaining existing, and providing more education to your existing patients on the different ailments and conditions you treat.
JustUs Chiropractic Marketing offers two different reactivation options:
1) a Do It Your Self option where we provide the materials and you process it on your own.
2) Turnkey campaign that includes guaranteed results.
The DIY is more affordable and you can pick and choose what you want. You can pick to have your mailing list run through a National Change of Address Database, Pick any of our proven reactivation postcards or letters, and even purchase our reactivation phone script.
When reactivating past patients, sending one point of contact out inviting them back will not do the trick. Instead, you want to overcome some of their objections on why they left or are inactive. Then over a period of 4 different points of contact get them back in the practice. We typically start by reaching patients who have not been in the practice for the past 6 months reaching as far back as 18 months to 2 years. We will run your excel patient list through an NCOA (national change of address) database to update addresses and remove those that have moved outside the area. In addition we will remove duplicates and only send one to each household. Each household will receive a campaign of postcard mailers customized to your practice highlighting what has changed in your practice, a re-exam offer, and hard hitting reasons outlined by education, all getting these patients to return to your office.
After we have reached each household four times we call each household on your list on behalf of your practice with the purpose of scheduling their re-exam with your practice while we have them on the phone. This is very successful. It is very common when we have someone on the phone that they mention they have been intending to call to set an appointment, but have not gotten around to it. The are glad we called and ready and happy to setup an appointment.
It is easier to get old patients back in the practice than it is to get new ones. For a 500 inactive patient list we are looking at $399 per month for a 6 month campaign. while a 1000 inactive patient list is $599 for a 6 month campaign. These prices include our 30% current discount through this month. I am happy to answer any other questions or go through the campaign in more detail if you like. Give us a call at 360-326-8896, or email at firstname.lastname@example.org. We look forward to hearing from you!