Secret to a Higher PVA = Cookies and Coffee
There is something about the smell of fresh baked cookies and good coffee that gives the comfortable at home feeling. Extend that same at home feeling in your practice.
The sense of smell triggers the strongest memory reaction and connects emotion triggers. For many people, especially those new to chiropractic, there can be a sense of fear or anxiety. The smell of cookies and good coffee will ease patients nerves, fears, and anxiety allowing them to be more receptive and comfortable in your practice. The better the experience for your patients the more likely they are to come back or refer friends and family.
There are many varieties of convectional ovens and coffee makers that are safe for the office and take up minimal space. Check out our suggestions for Convection Oven and all in one Expresso Machine. Investing in one or both machines is a great way to welcome new patients, increase your close rates, Boost PVA, retain patients, and see more referrals. An easy and small investment that produces HUGE returns.