The beginning of the year is the best time of year for reactivation, renewed benefits, & existing patient chiropractic postcards
An extremely successful way to boost your 2016 numbers is to remind your patients that their insurance benefits have renewed at the start of the New Year and invite Inactive Patients back into the practice. I understand you don’t make a lot from insurance patients, but this is a great way to get patients in, increase referrals, and upsell. A New Year, New You, New Benefits chiropractic postcard out to your patients will dramatically increase recall, reactivation, and your patient visits. This is the perfect time because the stress of the holidays has past and patients are ready to focus on themselves, getting in shape, and getting healthy. A simple reminder will spark a lot of reaction, especially from those who haven’t been for 3+ months. You might not realize it, but a lot of patients have a sense of embarrassment when they “fall off” or “no show” or stop coming in. A nice welcome back with a reason to come in will go a long way! We have multiple New Benefit cards you can choose from or we can customize one for you. A great card would be a combo of reactivation, renewed benefits, and an educational tidbit.
If you don’t accept insurance, don’t ignore the opportunity!
This is one of the best times of year to reactivate old patients and promote your different services. Choose from either doing a strong reactivation campaign or a mix of reactivation and retention. A reactivation campaign focuses solely on the inactive households and implements a successful strategy to get them back in. Our reactivation campaigns includes the following steps:
- Consolidate your patient lists by household
- Run the list through the National Change of Address Database to update addresses and assure their accuracy
- Identify what has changed in the office, unique selling propositions, and create a reactivation strategy
- Customize four different reactivation postcards to your practice and strategy all with a similar look so your patients identify with you.
- We mail a postcard once a month for the next four months
- We then reach out to your inactive patient list by phone and set re-exams for them with your practice!
If you have only 500 inactive patient families you can expect at least 25 reactivations. If the average patient has an annual value of $1,500 that equates to a $37,500 boost in your practice! This campaign is currently offered at only $399/month for a 6 month campaign. If you have 1,000 inactive files you can expect a $75,000+ boost and this campaign is currently offered at only $599/month with a 6 month campaign.
The other option is to do a mix of a reactivation and retention campaign.
This type of campaign looks like the reactivation campaign EXCEPT the postcard mailings go out to your entire patient base once per quarter and have a combination of reactivation, education, referrals rewards, and preferred patient offers. What this does is keep your existing patients active, increases referrals, reactivates past patients and educates all your patients on the different ailments and conditions you treat. We customize the campaign specifically to your practice to assure the greatest results. If you have 1,000 patient households the price is only $268/month while if you have 2,500 patient households the cost is only $475/month for quarterly mailing. This price includes design, printing, working on your mailing list, addressing, mailing and postage (NO HIDDEN FEES!).
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