Marketing to recent auto accidents is a great way to boost the Personal Injury (PI) side of your practice, but is it the best way? In many states auto accident lists are not accessible, in some it is not legal to market to them, while other states put such long waiting periods in place before you are allowed to have any contact with someone in an accident that their claim is closed by the time you reach them. That said Marketing to auto accidents is STILL a very viable and effective way to grow your PI practice. We are able to provide Minimum guaranteed appointments to chiropractic clients in over half the states in the US with our marketing campaign called the Secret Weapon.
But is this the best marketing for chiropractors? The answer is simply NO.
Marketing to recent auto accidents with programs like the secret weapon are very effective, but there is a type of PI marketing that produces better results, Higher ROI, and requires little to no long term investment. The type of personal injury marketing I am about to explain is legal is every state, about every practice can afford it, and produces decades of results.
The best personal injury marketing for chiropractors involves building long term relationships with other auto accident and personal injury professionals. Most chiropractors have thought about or even reached out and marketed to attorneys. Many of you have even been successful. What I am suggesting is much more than marketing to attorneys.
The biggest struggle chiropractors and their teams have in this type of marketing / relationship building is to provide these different industries a reason to work together and refer. There are so many different industries that are easily overlooked such as auto body shops, towing companies, taxi cab drivers, osteopaths, insurance agents, massage therapists, and the list goes on. These industries will provide decades of PI referrals to your practice.
What it takes is building the relationship with the right approach and a WIFM (whats in it for me) strategy that differs for each business. Very little maintenance is required to keep the referrals coming in.
THE BAD: This type of marketing is commonly overlooked and not implemented because many docs have “tried” it before, or because it takes an initial time to set up the campaign before the results are . As you can relate, working out, eating right, or even chiropractic care all take initial investment of time and money, but the long term dividends are immense!
You may have tried this type of marketing but the key is really your approach, consistency, reaching the right businesses, proper follow up, and WIFM.
This type of marketing is more of a slow process because you don’t have patients walking in your door the first month. This is why many practices opt for the auto accident marketing even though programs like the Secret Weapon are more expensive. Just like going to a network event requires consistency and time before you see your time paying dividends.
I typically suggest is to start with the Secret Weapon while you start PI Relationship Marketing. Like a locomotive, PI Relationship Marketing takes time but once it builds momentum it keeps going with very little effort.
We offer everything you need to be successful in PI Relationship Marketing in a complete campaign that includes a step by step manual, a variety of designs, scripts, letters, 5 months of weekly coaching and it is covered by a money back guarantee. Rather than try and figure this out on your own capitalize on our years of research, time perfecting the system and money we’ve spent getting this just right!
For merely $497 per month for 5 months you can grow your your practice into a thriving PI practice for Decades! Give JustUs a call today to learn more.