So I just left the Oregon Chiropractor Convention. Great turn out. Good job to all the speakers and our hat off to Dr. Paul Reed your spoke on philosophy! At the break I spent some time talking to the different vendors and it made me realize what comes natural for us as a chiropractic marketing firm is some thing most of our clients fail to do!
It is so important for a chiropractic office to “market” in the community. YOU SHOULD Go out and build relationships with other businesses that see your ideal patient! We teach and coach our clients on how to do this for personal injury marketing. In our program we establish relationships with auto body shops, towing companies, attorneys, physical therapists, family medical doctors, Orthopedics, and much more. Building relationships goes far beyond just introducing ones self. Think of it as building a friendship. As a chiropractor you have to educate on the value of chiropractic care. Most importantly you need to share how you can help the partnering business. Perhaps you can provide referrals, give the owner a free massage, hand out their materials, or many other ways we can coach you.
The biggest mistake most docs make is not maintaining the relationship. Again think about it like a friendship or even a romantic relationship. When you pursue a romantic relationship you ask questions, you stay in contact and… well maybe a friendship is a better example. You have to keep in contact to sustain a relationship. To build a relationship does require spending time and adding value.
There are some simple ways to establish, build and sustain profitable relationships. Yes and it doesn’t even require tons of your time or money! Very simple, it just requires consistency. Check back for tips how or email me directly for the answers: [email protected]
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