The Unity of SEO & Social Media
makes the world a nicer place.
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Understanding that both SEO and Social Media Marketing are important and complex on their own is hard enough, but what about how the two go together to boost your overall results?
First, let us explain what the two are individually and then we will show you how combining them together can 10x your practice’s visibility and the overall attention you get. This includes the number of new patients you can get as well as building lifelong patients.
Search Engine Optimization or SEO for short is the concept of getting your website or online presence found on all search engines such as Google, Bing and yahoo. Why is this important? If people can’t find you or never know you exist, then all your efforts are wasted. Obscurity is one of chiropractic’s biggest struggles. Being known in the market place not only provides a huge advantage but is a necessity to being successful.
There are many things you can do to help increase your SEO. From Google Adwords, to having high rankings for certain keywords like “Back Pain” or “Auto Accident Injury”, to organic methods like placing meta tags and backlinks or even having blogs for your website on those specific words you want to be searched for.
Overall SEO is a must! People tend to find all their information and spend all their time on the internet so your practice must not only be visible but has to have control of the space where people go to look when needing chiropractic care.
Social media has changed the way we spend our time and get our news. This has not only changed the way we communicate with one another but has also changed how we directly market to people. We now have the ability to reach people specifically looking for your services within the demographic most likely to utilize your services.
Social media gives you access to 1000’s of channels or groups of people. Facebook, twitter, Instagram and other various social media platforms allow you to give your information value and helps your message be heard within your community.
The Two as One
Using social media and SEO together allows you to reach not only those asking Siri and Google how to best help with back pain, but those who have expressed the need for chiropractic services. On top of that, the traffic from social media itself will boost SEO greatly. The two platforms work off each other, are strong marketing tools and both have incredible demographic utilization.
The longer you wait,
the more you have to lose.
Social media marketing and SEO, when executed correctly, can lead to significant increases in patients, more online traffic, and better relationships with your existing patients. If you are interested in getting started, give us a call at (360) 326-8896 and we would be happy to give you more information about social media marketing.
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