Every week we are asked what the best marketing a doctor can do for their practice. The same answer is, “It Depends.”
Don’t buy in to a one size fits all marketing system, or because your buddy in Chicago does this “thing” and you expect it to kick butt in Podunk Wyoming.
The first thing to look at is the type or practice: optimal health, pain, wellness, sports, prenatal, Personal injury…
Then the community: size of town, incomes, how far will they travel to see you, prevalence of insurance, age, type of industries in town.
Your practice: How many active patients, inactive patients, referral rate, average patient value, retention rate, annual patient value, follow up procedure, close rate, office environment, parking, & staff friendliness.
Current marketing: Current new patient marketing, existing patient marketing, referral programs, personal injury marketing, reactivation marketing, targeted marketing, and other ways do you get your practice name out there. Also current budget available and current marketing expenditures with their ROI.
This information allows a firm like ours to direct you to what your first steps should be. For instance if you are not currently receiving referrals but you have a fair amount of patients or have been in business for a long time, then there is an internal problem we need to address first that could be parking, hours, office atmosphere, staff, treatment or other potential blockers.
If you have been in business for a long time, want new patients, have a fair amount of existing patients receive referrals now but under a 1 out of every 20 pt referral rate, then a structured referral program may be the right first step for you.
In order to learn what is the most effective, profitable, affordable, and efficient marketing for your practice we go through a very detailed examination of your practice. Just like you examine your patients to determine what is causing their pain and provide a solution to reach their health goals, our system steps are very similar.
Contact JustUs today schedule a FREE Marketing Examination of your practice. Call: 360-326-8896 or text: 360-334-6226, email [email protected] or sign up online.