One of the most surprising things when you look into a Chiropractor is how many of them don’t have a website. You would think since we live in such a technology filled environment, every Chiropractor would understand the importance of a Chiropractic website.
Any Chiropractic office that does not have a website is missing out on the most powerful chiropractic marketing tool available!
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First and foremost the most important reason a Chiropractic office should have a website is simply for people to find you. Even if people have heard of your office, they may want to research you before leaving the house. If you don’t have a chiropractic website people won’t be able to see what they’re getting themselves into (in a positive manner). The general public is clueless when it comes to chiropractic and what specifically chiropractic will treat. At this point you are solely relying on drive by traffic… Not a great chiropractic marketing strategy.
A chiropractic website is also very important because it will help build your reputation and credibility as a Chiropractor. Nearly all people will assume you have a website they can view and learn more about ailments and conditions you may or may not treat. Most people won’t pick up a phone to find this information, they head to the web. If you don’t have a website (even if it’s just a simple landing page) that you can refer potential patients to, they will assume you are a small practice that may not take helping people too seriously.
A website for your chiropractic office will not only help you with your reputation but it will also give the impression that your practice is bigger and more successful than it looks (not to say you aren’t successful). This alone is a huge reason why you should consider stepping up and having a website made for you chiropractic office.
A well put together website will help increase the effectiveness of your marketing. Driving people to your website to sign up for your special offer or for a FREE special report helps you capture their contact information. This is especially useful in direct mail, chiropractic postcards, referral cards, reactivation campaigns, even PI marketing too often we hear chiropractors complain that their website doesn’t make them any money. A Site that needs to be setup with the right components optimized and utilized properly and you will be able to see measurable results!
There are a bunch of chiropractic offices that don’t have websites yet, all having different reasons as to why; which mostly all boil down to the belief that they are simply too expensive. It’s surprising how often we hear chiropractors tell us the reason they don’t have a website is, “they’re simply too expensive and I can’t afford it.” In reality, you can find website services for very little money when it comes to chiropractic marketing. Keep in mind, you don’t need a GIANT website, just something that tells your potential patients who you are and what you can do to help them.
Get started with your website today!
At JustUs Chiropractic Marketing we’re huge fans of WordPress content management system. WordPress has strayed away from it’s low key beginnings as a blogging engine to become one of the world’s most popular website tools. A few simple reasons why we love using WordPress involve:
- Easy Content Updates – This is easily the number one reason to use WordPress. Basic sites can be set up with easy access for updates; thus keeping the cost for you to a minimum.
- SEO Integration – This is certainly another huge reason to utilize WordPress. There are an abundant amount of SEO plugins that will help you enhance your website’s SEO for each page including meta title, meta description and H1 tags (words parsed by search engines to determine search results listings).
- Flexible Plugin Options – Another great thing about WordPress is the diversity of it. There are suitable plugin integrations for any size site or applications. From online shopping, online appointment setting, YouTube videos, Google Maps for directions and more; you’re sure to find the exact plugin you need.
- Optimized For Mobile Use – A huge downfall to old “static” websites is the lack of use when viewing on a cell phone or tablet. With WordPress you never have to worry about this. WordPress utilizes what’s called a “responsive theme” which is the most efficient way to ensure patients on PC’s, mobiles devices and tablets all receive a uplifting experience when viewing your site.
We offer website design specifically for chiropractors that you own for a flat fee and will get you measurable results! That’s right you can own your site outright, and not rent it from a company for an outrageous monthly fee. A simple landing page starts at a flat rate of $250. We can design a very effective full blown site customized to you (NOT A TEMPLATE WEBSITE THAT EVERYONE ELSE HAS) for a $1500. Lots of different options between $250-$1500.
