Get New Patients
all summer long with JustUs Chiropractic Marketing
Don’t let your practice slow down during summer months, but instead, grow it with new patients! The average cost per new patient acquisition in the summer is about $150. When you figure that the average patient has an annual value of $1800, that is a great ROI! This evens out to more than $10 back for every $1 invested.
There’s a 3 step formula to ensure new patients role in all summer long:
- Send summer chiropractic postcards to a targeted list of people who live and work around your practice. Target the list based on income, household value, income, age, and people who have back pain, headaches, and other issues.
- Follow up the postcard with a personal phone call inviting the prospective patient into your practice.
- Have a dominant presence on social media so you can be sure to constantly be on their mind.
You can see our recommended summer postcard is a template design that we will customize every aspect to your practice, so that it is uniquely your card. This includes the colors, images, offers, testimonial, text and more. The components of this summer card are what is important and needed to attract new patients: Highlights specific ailments, shows the before and after, invites patients who have insurance or pay by cash, is a personal invite, allows patients to call / text or sign up online, offers a FREE phone consult. A lot of patients don’t identify that they are in pain, but they do have soreness and stiffness or limited lifestyle. EVERYONE wants to enjoy their summer and that is our purpose of this summer postcard.
Our team of chiropractic appointment setters work right here in our office and only schedule for chiropractors. Sending out the summer postcards and then following up as soon as the postcard lands with appointment setting is a sure formula for new patients. New patients will be scheduled directly with your practice. We recommend reaching 2500 households to start. Then we will call each household several times over a 4 week period. You should see around 16 new patients for only $1250/month which includes a custom mailing list, complete postcard mailing and appointment setting. 16 new patients should have an annual value of $28,800.
Click here or on the image to view a sample of the recommended summer postcard. Note we can change any aspect of the card to perfectly fit your practice.
Add on social media for even better results!
Guaranteed to WOW you.
Consistent social media marketing will dramatically increase all your other chiropractic marketing efforts including, auto accident marketing, chiropractic postcards and appointment setting. Our in house social media expert is Devon Moore. He can manage all your social media and provide daily posts, monthly blogs, Facebook ads just for you. Take advantage of his summer special and lock all this for only $250/month (normally $395).
Social media marketing can be difficult to track on its own, but you will reap the benefits as Devon will increase your follows, likes, new patient visits and return patient visits which in return will increase results for all your other chiropractic marketing.
Setup a time to learn more about social media marketing or keep you summer rolling with new patients by calling us at (360) 326-8896.
Get started on this summer postcard by July 28 and we will have it in mail boxes by August 14 and start calling and setting up new patient appointments by August 16. Simply order your summer postcard here and mention you also want appointment setting.